If you use pay per click advertising in any way, shape or form, use pay per click management features to know where all money is going and how it is all coming in. Otherwise, your collections and money going out could end up being too confusing too track. With pay per click management, you get an analysis of where every dollar goes and where each dollar comes from. This pays, particularly if money is tight; and let us face it, money is undoubtedly tight everywhere. Avoid letting some clients or money fall through the cracks and invest in pay per click management solutions so you have a firm notion of every dollar related to your pay per click advertising efforts. This is one case in which it actually pays to over manage. You get to track everything and stop using something when it is decided that it no longer works.