If you are looking for a solid provider of internet marketing, there are a number of points to consider before hiring any online marketing pro to represent your business overall. Search engines and optimizing your rankings therein, a process which is also known as SEO, should be second nature to any internet marketing venues that you consider, as nearly 80 percent of search engine users almost always click on organic search results. However, only 20 percent of search engine users tend to click on sponsored search results with any frequency, so any SEO resellers that you hire should be well aware of this fact. While sponsored search engine results can still drive a bit of traffic your way, social media tends to be a far more effective and useful tool in this endeavor. Since nearly 90 percent of American web users over the age of 14 will research products online this year, it pays to have your site positioned as highly as possible for best results.
In order to stand out and maximize your chunk of the 200 billion dollar annual eCommerce pie, make sure that your internet marketing provider of choice is an expert at reaching out to customers via social media. This is a great way to get an idea of what your customers are thinking in real time, and hiring an internet marketing professional who consistently answers the feedback of your followers can provide a great edge on the competition. Since only 30 percent of social media fans or followers feedback is ever responded to by most companies, establishing your reputation as a company for fast and frequent feedback can really provide an easy boost to your online presence! If keeping up with social media regularly is too much to handle on a full time basis, go ahead and outsource at least part of these duties to your internet marketing provider of choice. 30 percent of businesses outsource at least some of their social media marketing responsibilities, so this is a fairly standard practice. Once you find an internet marketing professional who has a solid grasp on all of the above, you should be all set!