Are you a smaller business looking to improve your web presence? Or, how about a brick-and-mortar retailer who is looking to tap into the potential of online marketing? If you are looking for professional help or do-it-yourself website marketing tips to make your business a bigger success, check out these suggestions addressing that important question of how to improve website performance.
#1. Use A Mobile Friendly Website Design
Our first tip for improving website marketing makes use of the 10% of global internet usage that is done on mobile devices. Mobile phones are currently the device of choice when researching business information while on the go. For smaller businesses looking to drive sales with website marketing, it is imperative that mobile users get a positive response when accessing your website. In fact, optimizing your site for mobile device use is one of the best ways to improve your ranking with local searches on Google or other search engines.
#2. Incorporate Elements Of Responsive Web Design
For effective website marketing, it is vital that your website design is attractive and inviting to users as well as being user-friendly. Responsive web design strives to provide web users with a positive experience. Focusing on making sure text content is easy to read and site navigation is intuitive are all things that keep users coming back for more. The bottom line is, your website is the most important advertisement there is. Make sure that it is easy to use for all web users.
#3. Hire A Search Engine Marketing Firm
Although it can be appealing to try and manage your website and web marketing yourself, there are situations when a search engine marketing firm can make a world of difference in terms of marketing a new website or improving search engine rankings. Search engine marketing firms focus on targeting specific keywords and optimizing content that will drive internet traffic to your site, thereby increasing your potential for new customers.
#4. Start A Company Blog
Starting a company blog is our final tip for improving website marketing. At 57%, an impressive amount of companies report that they have gained new customers through their company blog. The key to having success with a company blog is to promote user engagement, by posting content in an ongoing manner. Having back and forth interaction with users posting helps boost the company’s rating in the search engine algorithms. This is also a way to use social media to market your website across a wider range of potential customers.
These tips give a variety of areas to hone in on when trying to improve website marketing. If you have questions about the topics mentioned here or want to chime in on the conversation, comments are always welcome.