If you don’t think you need a search engine optimization strategy in place, think again. Here’s what you might want to know.
People Go to Search Engines to Find Products and Services. – When people want to find a new business or service, they go online. And where do they start looking? With a search engine. This is virtually true with all people. About 93% being their Internet experiences with a search engine.
You Need to Rank High If You Want People to Find You. – Ranking on Google isn’t hard, but ranking well is. Sure, you could jump ahead to the line using pay-per-click services, which have their own advantages, but ultimately, it’s ranking at the top of page one that gets results. See, 70% of the links search users click on are organic — the un-sponsored ones — while 70-80% of users just totally ignore the paid ads, focusing on the organic results. And you need to be on the first page, too, since 75% of users don’t even scroll past the first page of search results.
Search Engine Optimization Gets Results. – This is all well and good, but without proven results, why should you care? Luckily, research shows that search engine optimization gets things done, and it gets them done better than other marketing strategies. SEO leads actually have a 14.6% close rate, while outbound leads — leads generated by such marketing tactics as direct mailers — only have a 1.7% close rate. In other words, search engine optimization closes 10 times as many leads as more traditional types of marketing does.
Any brand that wants to compete nowadays needs to have a strong presence online. Without it, the only businesses consumers will be able to find are the company’s competitors. Search engine optimization marketing can give small- to medium-sized businesses that competitive edge.
If you have any questions about how local SEO services can take your business to the next level, feel free to share in the comments. Read more like this.