The way people shop is changing by the day, and it’s crucial to stay on top of the latest trends in digital marketing solutions to keep up with the competition. In 2015, four out of five consumers use their smartphones to make purchases, and that number will only continue to grow as technology advances.
Finding a professional digital marketing agency that understands how to use these trends to your advantage is an important part of owning a business in the 21st century. You need an experienced, knowledgeable digital marketing firm that can provide you with every service possible to improve your presence online. Here are three things a great digital marketing agency can do to take your company to the next level:
SEO services. SEO services, or Search Engine Optimization services, increase your ranking on popular search engines based on specified keywords that relate to your business. For example, if you sell water filtration systems in Raleigh, NC, your company’s link should be the first to pop up when a potential client types in “water filtration Raleigh.” People are impatient and often click on the first link they see to expedite the search process, which makes having the highest-ranking link extremely important. A great digital marketing agency knows this, and will extract the most widely-searched keywords from your website to help people find it faster.
Web design and development. The aesthetic qualities of your website go a long way in turning a potential lead to a paying customer. 40% of people will abandon a webpage if it takes more than a measly three seconds to load, so it’s imperative that you make sure your website is constantly updated and bug-free. A great digital marketing specialist will not only build and design your website, but perform basic upkeep when needed to ensure it works properly at all times.
Get your share of the burgeoning e-commerce market. It cannot be stressed enough how dependent the modern consumer has become on making purchases on the internet. E-commerce generates over $1 million in sales every 30 seconds, and that number is growing by the minute. If you find that your in-store sales are solid but your online sales are struggling or non-existent, a digital marketing agency will turn that on its head and introduce a whole new market of customers to your business.
Get in touch with a qualified digital marketing agency and see what else they can do to increase your sales by improving your company’s online content. E-commerce isn’t going anywhere, so it’s important to get an early start in building a strong reputation online.