As any marketing company is likely well aware of, marketing strategies have changed quite significantly over the course of recent years. After all, the world of the internet has exploded, and now more people have access to the internet on a regular basis (and all throughout the world, a number that exceeds three and a half billion in total) than truly ever before in history.
And, as the typical marketing company will also know, these people are able to access the internet in many different ways as well. For instance, many people use the internet on their computers, but many others will use their phones to surf the web. And still others will even use tablets and similar devices for their internet usage and needs. Therefore, the world of marketing has had to change to reflect that, with the average marketing company using digital marketing strategies to draw in a larger customer base than ever before.
One of the first ways that this was implemented was through social media marketing. After all, the typical person – especially here in the United States – spends a great deal of time on various social media platforms all throughout the course of just one day. From Facebook to Instagram to even Snapchat, there are many places where ad revenue can be strategically placed by the typical marketing company in hopes of enticing the consumers and potential customers who are scrolling through their social media feeds.
However, this strategy of online marketing is no longer quite as effective as it once was. After all, most people will now just simply scroll past advertisements that they see on social media platforms, paying them little to no mind at all. The average internet marketing company will know that it is in SEO – search engine optimization, for those who are unaware – that is the future.
SEO works, there is no doubt about this for the average internet marketing company here in the United States. After all, there are as many as 63,000 searches plugged into Google alone over the course of a single second. Therefore, generating content that gets you to the top pages of those searches is one of the best things that any internet marketing company can do, no doubt about it. And SEO marketing strategies are rising in popularity.
For instance, it is more likely than not that a marketing company will be interested in SEO strategies for marketing. After all, recently gathered data actually shows that more than 60% (around 61%, to be just a little bit more exact) of all marketing professionals have said that they are looking to improve the SEO of the sites that they work on. Increasing overall organic presence – such as showing up in more Google searches – has become a top priority for many a marketing company and marketing department here in the United States.
And SEO tactics of marketing have become especially popular among the small businesses that can be found all throughout the country. As a matter of fact, a total of up to 14 million of these small businesses have now invested some amount of time and energy into the creation of SEO content – something that is very much likely to pay off in the long run. As there are around 28 million small business establishments here in the United States alone, it is clear to see that about half of them are now utilizing SEO tactics as much as is possible, something that is more than likely to pay off at the end of the day.
Of course, as any marketing company will tell you, the quality of your content will be just as important for the purposes of SEO success as simply having that content in the first place. After all, many people will judge the quality of a product or a brand as a whole simply based off of the quality of their website. The design of a website, as well as how easy or difficult it is to navigate, can have a considerable impact on the impression that this website makes on the consumers and potential customers who look at it. Therefore, websites matter quite a bit.